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Apr-4-09

Inexpensive New Rules of Marketing and PR: David Scott

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Buy David Scott’s book Now at 30% off in paperback and best for marketers.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)

by David Meerman Scott (Author)

Textbook Details
* Paperback: 320 pages
* Publisher: Wiley (November 3, 2008)
* Language: English
* ISBN-10: 0470379286
* ISBN-13: 978-0470379288
* Dimensions: 8.4 x 5.4 x 1 inches
* Shipping Weight: 12 ounces
* Rating:

Textbook Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.

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Apr-3-09

Sports Marketing by Shank On Sale

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Low prices on Matthew Shank’s book Sports Marketing Strategic Perspective 4th Edt. Buy now you save up to 20% with free shipping.

Sports Marketing: A Strategic Perspective (4th Edition) (Hardcover)

by Matthew D Shank (Author)

Textbook Details
* Paperback: 480 pages
* Publisher: Prentice Hall; 4 edition (March 29, 2008)
* Language: English
* ISBN-10: 0132285355
* ISBN-13: 978-0132285353
* Dimensions: 10 x 8 x 0.9 inches
* Shipping Weight: 2.1 pounds
* Rating: N/A

Textbook Description
KEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women’s sports and the globalization of sport.

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