Inexpensive New Rules of Marketing and PR: David Scott
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
by David Meerman Scott (Author)
Textbook Details
* Paperback: 320 pages
* Publisher: Wiley (November 3, 2008)
* Language: English
* ISBN-10: 0470379286
* ISBN-13: 978-0470379288
* Dimensions: 8.4 x 5.4 x 1 inches
* Shipping Weight: 12 ounces
* Rating: 
Textbook Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.
Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
The New Rules of Marketing and PR Review
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasing, Viral Marketing and Online Media to Reach Buyers Directly contains some really good information for a small business or a business that is just starting. I ordered the book with hopes of finding a few tips that could help me launch a powerful website for my new business. It exceeded my expectations.
Due to some of the information in this book, I have changed the approach that I am taking for my site (currently being developed). I found the chapters about news releases and blogs particularly helpful. In addition, I enjoyed reading about David Meerman Scott’s approach to a company’s marketing plan.
After devouring this book it has a record number of post it notes attached to pages. The “new style ” of writing books first in a blog and then into print is starting to generate more books like this one, chock full of very useful information and methods, vs academic tomes with thoughtful but less tested ideas. So many great ideas in this book, but one that comes up early is that Press Releases are read as much by buyers than any other group out there, due to search engine retrieval long after the release date. So you need to write your releases as much for your buyers as to media, and make sure they are always posted on your site media centre. This reinforces the need for all your web content to talk to buyers in their words about their issues, not how great your company or product is. One more reinforcement of the core research findings behind our Precision Sales and Marketing approach. A library keeper, but a working book, not just a reference.
David Meerman Scott sums up some provocative new ideas that challenge many of our assumptions about marketing. His thesis – that the Internet levels the playing field and that businesses should think of themselves as content providers – has profound implications for organizations of all kinds. He uses plentiful anecdotes and case studies to spell out how businesses are achieving success putting this powerful idea to work.
Small and mid-size businesses that lack big marketing budgets would be particularly well-advised to read it.
This book could change your approach to the web. After devouring this book it has a record number of post it notes attached to pages. The “new style ” of writing books first in a blog and then into print is starting to generate more books like this one, chock full of very useful information and methods, vs academic tomes with thoughtful but less tested ideas. So many great ideas in this book, but one that comes up early is that Press Releases are read as much by buyers than any other group out there, due to search engine retrieval long after the release is out there. So you need to write your releases as much for your buyers as to media, and make sure they are always posted on your site media centre. This reinforces the need for all your web content to talk to buyers in their words about their issues, not how great your company or product is. One more reinforcement of the core research findings behind our Precision Sales and Marketing approach. A library keeper, but a working book, not just a reference.
I read this book on one flight from Boston to LA. The book provided excellent fundamentals for any PR/marketing professional who is looking to increase their effectiveness via social media. I was inspired by the content and have already been able to apply the concepts to my own line of work. Over the course of reading, I probably had 10-12 ideas about how to improve my effectiveness at work. I spent much of last week starting to implement some of those ideas and I look forward to seeing them through. I now have David’s blog as my internet homepage to stay up-to-date on his writing. I am already eagerly awaiting his March 2009 book. The guy has the best-selling marketing book on amazon.com, so clearly he practices what he preaches!
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)