Made to Stick: Chip Heath 1 Edition Discount
Low price on Chip Heath’s book Made to Stick, you will known how do we improve the chances of worthy ideas.
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by Chip Heath (Author), Dan Heath (Author)
Textbook Details
* Hardcover: 336 pages
* Publisher: Random House; 1 edition (January 2, 2007)
* Language: English
* ISBN-10: 1400064287
* ISBN-13: 978-1400064281
* Rating: 
Textbook Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
Made to Stick Review
With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are–
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
As you might expect, the authors use these techniques to drive home their point. For example, in the chapter on stories, they talk about Subway’s Jared campaign–quite a dramatic behind-the-scenes story besides being a near perfect example of storytelling in marketing.
If you are going to write a guide to crafting sticky ideas, your book had better embody your principles. Authors Chip and Dan Heath succeed admirably. What I love about “Made to Stick” is that it is not merely entertaining (though it is), it provides practical, tangible strategies for creating sticky ideas. Once you understand these recommendations, you can boil them down to a set of touchstone points to evaluate your own work. This sets “Made to Stick” apart from the work of Malcolm Gladwell, whom the Heath brothers cite as an inspiration. I enjoyed Gladwell’s books but could not necessarily apply his ideas to my own work. My review copy of “Made to Stick” is covered with highlighter. I am reading the book once through for pure pleasure, and then I am going back again to apply the ideas to evaluate the communications of a non-profit organization I am working for. “Made to Stick” challenges you to distill the essence of your message, to get back to core principles and to communicate them in a memorable way. Chip and Dan point out that as we become experts, we tend to use abstraction to define our ideas, and we lose our ability to communicate with novices. They teach us how to bridge that gap so that our ideas are once again accessible by everyone.
This is a book that gives simple and concrete examples in the form of true stories that will help you launch an idea that is sustainable.
You are immediately pulled into the book and your mind begins to relate to your own circumstances. It is a terrific reference to whatever business or organization you are a part of and it will help you crysalize what your next move is. You will keep this book close by to reread it, I’m sure.