Low prices on Matthew Shank’s book Sports Marketing Strategic Perspective 4th Edt. Buy now you save up to 20% with free shipping.
Sports Marketing: A Strategic Perspective (4th Edition) (Hardcover)
by Matthew D Shank (Author)
Textbook Details
* Paperback: 480 pages
* Publisher: Prentice Hall; 4 edition (March 29, 2008)
* Language: English
* ISBN-10: 0132285355
* ISBN-13: 978-0132285353
* Dimensions: 10 x 8 x 0.9 inches
* Shipping Weight: 2.1 pounds
* Rating: N/A
Textbook Description
KEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women’s sports and the globalization of sport.